Segment Strategy Manager

Segment Strategy Manager

At Costa Coffee, we are what we craft. We’re reimagining coffee experiences in over 50 countries and counting, as a key part of the Coca-Cola System. Whether you get your coffee in a store, from a machine, at home, or on the go – we’ve got you covered.

This role is all about driving bold commercial strategies and bringing them to life through collaboration with a diverse network of stakeholders. You’ll partner with Market teams to uncover consumer and customer insights, work with Product Development on cutting edge equipment and technology, collaborate with technology experts to advance software and data innovations and align with Group Functions to seamlessly integrate marketing and digital strategies.

We need a dynamic leader with exceptional communication skills, a strong commercial background, and the ability to inspire and unite teams across functions to deliver transformative results.

Our teams make a difference. Whether that’s working on new tech for the perfect pour, helping our teams grow, creating award-winning campaigns, crunching the numbers, or developing the latest exciting menu item; together, we stir up success.

We may be a global brand, but we haven’t forgotten our roots. That’s where the Costa Foundation and our fantastic community agenda come in. Whatever your role, you can help us change lives in coffee growing communities, and help your local community too.

We also want to help you grow in your career through amazing experiences, our apprenticeship scheme, and development programmes. At Costa, you can go beyond the day-to-day.

And as Segment Strategy Manager, there’s never been a better time to join.

So, why Costa?

We didn’t become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression and integrity, with some pretty brilliant perks to sweeten the deal:

• Own a piece of Costa’s success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP)
• A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%
• The Costa Financial Support Fund, supporting team members who find themselves in unexpected financial pressure
• 50% discount in all Costa-owned stores, and 25% off in other participating stores
• Private medical cover thanks to our Private Healthcare scheme
• And that’s not all. Explore even more of our perks here: https://bit.ly/costaperks

We’re passionate about being a great place to work, where you can bring your unique self into our mix. We firmly support diversity, equity and inclusion, and continue to work with our teams to shape the future of our culture and values: Disciplined to Deliver, Passion for Progress, Win with Warmth, Courage to Challenge and Trusted Team Players.

What you’ll do

Being a Segment Strategy Manager goes beyond delivering our coffee to the world – it's about driving real success. In this role, you will:

• Develop and implement strategies to unlock specific segment(s) in scope (i.e. White-collar Workplace, Hotels, Petrol) across perfect fit portfolio, route to market, customer contact and financial excellence recommendations – taking into account consumer/customer needs, differentiation vs competitors.
• Help define the Away-from-Home channel strategy for markets looking to launch or evolve an out-of-home Costa business
• Working closely with finance and market stakeholders, you’ll set clear commercial targets, design tailored solutions for top tier customers and align on the numbers to make it all work.
• You’ll use your insights into consumers, customers, and competitors to develop materials that really stand out, showcasing what makes our propositions different and where they fit best, working hand in hand with proposition managers.
• Through impactful documents, webinars, and meetings, you’ll help regional sales teams level up. You’ll keep communication open, gather feedback, and refine materials as needed.
• You’ll keep a close eye on KPIs, dive deep into any challenges, and take the lead on making targeted improvements to keep everything running smoothly and effectively.

Who you are

It’s your unique ingredients we’re interested in:

• Sales & Commercial Acumen: Craft compelling narratives using industry insights, manage key customers effectively, and understand P&L dynamics to drive success.
• Strategic Expertise: Analyse market trends, competitors, and insights to set clear direction and deliver thought leadership across global contexts.
• Persuasive asset creation: Collate and create internal and external sales and capability assets, to help upskill our teams and partners
• Capability Building & Influence: Transfer knowledge to enable market teams and gain senior stakeholder buy-in through strategic and operational partnerships.
• Global Communication & Experience: Excel in written and verbal storytelling, operate across cultures and time zones, and leverage experience in hospitality, retail, or foodservice sectors.

Location: Hybrid, Must be able to travel to our Central London and Loudwater Head Offices at least twice a week