AFH Marketing Manager Lead - Generation and eCommerce | permanent

At Costa Coffee, we are what we craft. We’re reimagining coffee experiences in over 50 countries and counting, as a key part of the Coca-Cola System. Whether you get your coffee in a store, from a machine, at home, or on the go – we’ve got you covered.

Drive the evolution of our Away from Home Marketing strategy, championing key digital capabilities like Lead Generation, Digital Marketing, and building an effective eCommerce framework. In this role, you’ll be pivotal in shaping and supporting our global Away from Home brand strategy (AFH and AFH2C), making a lasting impact on our reach and influence worldwide.

Our teams make a difference. Whether that’s working on new tech for the perfect pour, helping our teams grow, creating award-winning campaigns, crunching the numbers, or developing the latest exciting menu item; together, we stir up success.

We may be a global brand, but we haven’t forgotten our roots. That’s where the Costa Foundation and our fantastic community agenda come in. Whatever your role, you can help us change lives in coffee growing communities, and help your local community too.

We also want to help you grow in your career through amazing experiences, our apprenticeship scheme, and development programmes. At Costa, you can go beyond the day-to-day.

And as a AfH Marketing Manager, there’s never been a better time to join.

So, why Costa?

We didn’t become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression and integrity, with some pretty brilliant perks to sweeten the deal:

• Own a piece of Costa’s success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP)
• A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%
• The Costa Financial Support Fund, supporting team members who find themselves in unexpected financial pressure
• 50% discount in all Costa-owned stores, and 25% off in other participating stores
• Private medical cover thanks to our Private Healthcare scheme
• And that’s not all. Explore even more of our perks here: https://bit.ly/costaperks

We’re passionate about being a great place to work, where you can bring your unique self into our mix. We firmly support diversity, equity and inclusion, and continue to work with our teams to shape the future of our culture and values: Disciplined to Deliver, Passion for Progress, Win with Warmth, Courage to Challenge and Trusted Team Players.

What you’ll do

Being a AfH Marketing Manager is about so much more than bringing our coffee to the world. It’s your chance to stir up real success - which means you’ll:

• Blend digital and AFH marketing expertise to craft impactful marketing plans that drive engagement and growth.
• Lead AFH marketing, communications, and full-funnel activation to strengthen brand presence across all channels.
• Develop demand generation campaigns to boost awareness and interest in AFH products, driving customer engagement.
• Own and execute AFH digital and sales programs that generate leads and revenue, optimizing impact on key metrics.
• Create and update inspiring brand assets and toolkits for the AFH sales force, trade shows, and digital channels, enhancing Costa's market influence.
• Maintain engaging content across AFH platforms (e.g., website, LinkedIn, socials), balancing in-house and agency resources to meet budget and influence goals.

Who you are

It’s your unique ingredients we’re interested in:

• Comprehensive expertise in AFH marketing, including demand generation, brand positioning, content, digital product marketing, events, and customer engagement.
• Skilled in leveraging social media and technology platforms for thought leadership, lead generation, and impactful brand positioning.
• Strong event marketing experience, from planning to execution across formats, with an ability to meet moving priorities and tight deadlines.
• Proven track record in developing global marketing strategies, storytelling, and tactical plans to drive growth and increase market share.
• Effective communicator with a pragmatic, commercial mindset and a deep understanding of multi-channel tactics to engage diverse customer segments.

Location: UK remote

For any reasonable adjustments and general queries, please get in touch with andrea.applegate@costacoffee.com