Digital Marketing Copywriter

Digital Marketing Copywriter- Permanent

At Costa Coffee, we are what we craft. We’re reimagining coffee experiences in over 50 countries and counting, as a key part of the Coca-Cola System. Whether you get your coffee in a store, from a machine, at home, or on the go – we’ve got you covered.

We are looking for a talented and creative Copywriter to join our team, where you’ll play a key role in developing compelling and persuasive content that drives engagement and aligns with our brand’s voice across multiple digital channels. As a Copywriter, you will work closely with design and marketing teams to ensure that all digital assets are optimised for platform-specific requirements, engaging the audience and achieving campaign goals.

Our teams make a difference. Whether that’s working on new tech for the perfect pour, helping our teams grow, creating award-winning campaigns, crunching the numbers, or developing the latest exciting menu item; together, we stir up success.

We may be a global brand, but we haven’t forgotten our roots. That’s where the Costa Foundation and our fantastic community agenda come in. Whatever your role, you can help us change lives in coffee growing communities, and help your local community too.

We also want to help you grow in your career through amazing experiences, our apprenticeship scheme, and development programmes. At Costa, you can go beyond the day-to-day.

And as a Digital Marketing Copywriter, there’s never been a better time to join.

So, why Costa?

We didn’t become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression and integrity, with some pretty brilliant perks to sweeten the deal:

• Own a piece of Costa’s success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP)
• A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%
• The Costa Financial Support Fund, supporting team members who find themselves in unexpected financial pressure
• 50% discount in all Costa-owned stores, and 25% off in other participating stores
• Private medical cover thanks to our Private Healthcare scheme
• And that’s not all. Explore even more of our perks here: https://bit.ly/costaperks

We’re passionate about being a great place to work, where you can bring your unique self into our mix. We firmly support diversity, equity and inclusion, and continue to work with our teams to shape the future of our culture and values: Disciplined to Deliver, Passion for Progress, Win with Warmth, Courage to Challenge and Trusted Team Players.

What you’ll do

Being a Digital Marketing Copywriter is about so much more than bringing our coffee to the world. It’s your chance to stir up real success - which means you’ll be:

• Write clear, persuasive, and engaging copy for a wide range of digital assets, including email campaigns, website content, landing pages, social media posts, ads, blogs, and more.
• Craft content that resonates with the target audience and drives actions, while maintaining consistency with brand tone and voice.
• Write copy that adheres to platform-specific best practices, including character limits, SEO keywords, and calls to action (CTAs).
• Ensure content is optimised for performance on each platform (social media, email, website, etc.), taking into account different formatting, character limits, and user behaviour.
• Tailor the tone, style, and messaging of the copy depending on the target audience, campaign objectives, and digital platform.
• Ensure that all written content aligns with the brand’s guidelines, reinforcing the brand’s identity and maintaining consistency across all digital touchpoints
• Work closely with the marketing team to monitor and analyse performance metrics, such as engagement rates, click-through rates (CTRs), and conversion rates.

Who you are

It’s your unique ingredients we’re interested in:

• Previous experience in a copywriting role, preferably within digital marketing, advertising, or content creation.
• Excellent command of the English language, with the ability to write clear, concise, and compelling copy across a range of formats.
• Understanding of best practices for digital channels, including SEO, social media, email marketing, and website content.
• Ability to work closely with designers, marketers, and other team members to deliver integrated and effective campaigns.
• Strong proofreading and editing skills, with a keen eye for consistency, tone, and brand alignment.
• Comfort with using data to inform decisions and optimise content for better performance (e.g., CTR, engagement rates).
• Ability to generate fresh and innovative ideas while maintaining consistency with the brand’s voice.

Location: Hybrid with the ability to work from our Central London location a minimum of 2 days per week.

For any reasonable adjustments and general queries, please get in touch with costa.recruitment@costacoffee.com